|RES Apprentice 2017 Round 1|
|Thursday, 13 October 2016 00:00|
RES Apprentice 2017 Round 1
BP International Centre for Business & Technology
Fifteen, Year 12 students from RES started out on their journey to be crowned the next RES Apprentice winner.
This competition sees students face 4 gruelling rounds working in groups, pairs and then individually throughout the competition. Following a series of eliminations at each round the remaining 4 go through to face an individually based task, these will be presented at the Grand Final in February 2017. The tasks in the competition are all business related and set by our local business contacts who have kindly offered to sponsor each of the rounds. Throughout the competition students are encouraged to be entrepreneurial, articulate, committed and confident and need to impress.
Supported by BP we headed to their site in Sunbury on Thames for the 1st round of this competition. Welcomed by Saul Moorhouse, students were given an informative tour of their Upstream Engineering Centre before being lead to the training room for the day which would become their base to work on the task set to them.
In the Retail Fuel market, differentiation is challenging. Consumers generally buy fuel on either a cost of location (convenience) basis. Whilst the quality of their fuel remains essential, BP also need to demonstrate differentiation to their consumers when it comes to their forecourt offers.
BP Retail wanted to address these frustrations and provide their customers with a more positive customer experience when using a BP forecourt.
Students worked in groups of 3 and they were tasked with developing and presenting a compelling offer that they believed will enable BP Retail to provide a differentiated experience to their consumers, one that drivers would preferentially choose to buy their fuel from a BP forecourt. They were to deliver their concept to a small team of Senior Level Leaders who were to make up the judging panel. The student teams were;
Team 1 – Jack Saunders, Dani De Freitas & Rosie Chapman
Each team watched each other's presentations which ranged from Fast fuel light up pumps to show you which lane is free, pay stations at each pump, rewards initiatives and triple points ideas, pre-order shop and petrol idea with your order being ready to collect when you arrive. Each idea that the teams came up with was well delivered and explained by the team members. They had researched the feasibility of their ideas and answered questions fired to them at the end of the process.
The judges gave feedback to each team and put 4 teams through with one team being fired.
The teams going through were:
Team 1, Team 2, Team 3 & Team 5. We say goodbye to Team 4: Max, Charlie and Lana.
A huge well done to all students who put themselves forward to take part in this competition and good luck to those going through to the next round which will take place on the 18th November at IBM’s Emerging Technology Centre at Hursley, Hampshire.
Round 3 will be on the 8th December at The Bingham Hotel, Richmond.
For information about being involved with The Apprentice Competition please contact Sarah Maton - Deputy Head of Claremont House and Business & Enterprise Co-ordinator on either 01932 242994 X361 or email